Public Relationship nightmares do not seem to end for Evan Spiegel owned Snapchat. After having shown disinterest by cosmetics mogul Kylie Jenner, the app has now entered the bad books of yet another Hollywood powerhouse. Singer Rihanna publicly spoke out about an ad placed on their app mocking domestic abuse victims, a cause the singer has been fighting for a long time.
The singer’s anger comes after the app posted a smartphone game ad by ‘Would You Rather’, asking its users if they would like to slap Rihanna or punch Chris Brown. In a 2009 incident the singer was physically abused her then boyfriend Brown, even landing her in hospital.
When several squirmed at the ad on social media, Snapchat apologized and pulled it down on Monday. "The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened,” the organization said during a BBC interview.
But Rihanna is long past the apology. Reading the ad as insensitive, she posted on her Instagram story, "Now Snapchat I know you already know you ain't my favourite app out there! But I'm just trying to figure out what the point was with this mess! I'd love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn't about my personal feelings, cause I don't have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven't made it out yet….you let us down! Shame on you. Throw the whole app-oligy away."
The eventual celebrity backlash dented Snapchat’s stocks by $1.5 billion. It had earlier suffered a similar stock plummet after social media celebrity Kylie Jenner asked her followers if anyone even opened Snapchat anymore.
All for a snap judgment.