The past few years saw India ride high on attempting to make the country clean. While the government doled out huge funds to bring in cleanliness through the Swachh Bharat Abhiyan, corporates in the country fast adopted to the movement also called ‘Clean India’. The latest commercial attempt to add to keep India clean is by Hyundai. The auto-mobile manufacturer launched a special Swachh can to go with its car. The corporate even roped in its brand ambassador, Bollywood star Shah Rukh Khan to do the launch.
“Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement,” said King Khan at the launch which took place at the ongoing Auto Expo.
Khan who is the brand ambassador of Hyundai Motor India Limited, got his 19-year-old association with the brand extended till 2019 recently. At the event, he concluded his support for the Swacch can by saying, “Together we can”.