There's a reason why we say there's no business like show business. Even the best-made films disappear without a whimper and the not so top contenders sometimes make heavy profits. Ajay Bhupathi's RX 100 was made on a modest budget, headlined new faces and the critics weren't quite sure of the film. The Telugu film which released on July 12 starring debut actors Kartikeya and Payal Rajput in the lead roles, is now minting both money and praise at the box office. A raw and violent love story aimed at the youth. The bold promos kindled a lot of pre-release excitement. The paying public in Andhra Pradesh and Telangana have lapped it up with no second thoughts.
In just two days, RX 100 has recovered its theatrical investment, bagging a worldwide share of more than Rs. 2.5 crore, and grossing around Rs. 5 crore. We know what you are thinking. 5 crore is hardly a sum worth writing about in a world where 100 crore clubs are so last season but when one's investment is low, and the expected final ROI almost 4 times, it's bound to shock the trade. Is it then a blockbuster? Maybe not. Superhit? Hell yeah.
Tollywood has regularly surprised film buffs with flicks like Pellichoopulu, Arjun Reddy, Awe and now RX 100. It’s an industry where star-driven, larger than life commercial films like Rangasthalam and Bharat Ane Nenu co-exist with these content driven small films.
Meanwhile, the Telugu dubbed version of Karthi's Kadai Kutty Singam title Chinna Babu has been kind of overshadowed by this RX 100 wave. But the reviews and audience reports for Chinna Babu are pretty good and the future isn't bleak!