Rahul Gandhi is a household comedy relief in this country. The 47-year-old politician is known for getting trolled for one reason or another. But as Greek philosopher, Heraclitus would say, “The only thing that is constant is change,” the chairperson of the Indian Youth Congress seems to be changing lately. We must acknowledge the fact that we are pleasantly surprised. However, it's not only about Rahul Gandhi, as it seems that Congress may have found the way to a potential revival in 2019.
Recently, twitterati were mind boggled when Rahul tweeted a series of tweets to jibe our ‘prime servant’ Modi Ji, and boy he nailed it! It started with Gujarat, obviously, when RaGa questioned Modi’s promises to his home turf. “Mr Modi, your party has been in power here for the last 22 years and you now say that by 2022 you will eradicate poverty in Gujarat,” he tweeted.
मोदीजी, आपकी पार्टी 22 साल से यहां सरकार में है और अब आप कहते हैं कि 2022 तक आप गुजरात से गरीबी मिटा देंगे pic.twitter.com/cdWtZt1tqV— Office of RG (@OfficeOfRG) October 11, 2017
Once the American author and minister Norman Vincent Peale said, “Shoot for the moon. Even if you miss, you'll land among the stars.” Well, Jr Gandhi quite literally picked up on that one and posted his next tweet saying, “Now let me explain his next line. By 2025, Modi ji will give every person in Gujarat a rocket to go to the moon.”
मैं अब आपको उनकी अगली लाइन बताता हूँ, 2025 तक मोदीजी गुजरात के हर व्यक्ति को चाँद पर जाने के लिए Rocket देंगे— Office of RG (@OfficeOfRG) October 11, 2017
Speaking of rocket, Rahul tweets were speedy was unstoppable. He went a step ahead to reveal PM Modi's 'achhe din’ goals for 2030. “By 2028, Modi ji will give every Gujarati a house on the moon and by 2030, he'll bring the moon to earth itself,” he tweeted.
2028 में मोदीजी गुजरात के हर व्यक्ति को चाँद पर एक घर देंगे और 2030 में मोदीजी चाँद को धरती पर ले आएंगे— Office of RG (@OfficeOfRG) October 11, 2017
Woah Bhakts, did it burn?
Clearly, the social media team for Congress is in full form. They jumped at the opportunity to tweet about the absence of Jay Shah's lawyer in court at the time of the hearing in the defamation case against an online news portal.
If you still think Congress is not following a specific strategy for the next general elections, think again. Reportedly, Congress is in talks with big data firm Cambridge Analytica to help understand and craft suitable communication for specific target groups. Cambridge Analytica specialises in analysing internet data of consumer choices from search engines, email and shopping websites to better the reach of organisations.
It may be a smart move given that Cambridge Analytica is the firm that helped US President Donald Trump’s secure victory in the elections last year. Reports suggest that Cambridge Analytica also influenced the Brexit vote.
According to media reports, Cambridge Analytica CEO Alexander Nix met several opposition leaders to design electoral strategy in the next Lok Sabha elections. One shouldn’t forget the great role that internet played in the sweeping victory of the BJP. In fact, BJP and Prime Minister Narendra Modi are known for their successful social media campaigns.
Unfortunately for the BJP, the party has been out of sync with the emerging trend that they once mastered. And Rahul Gandhi’s resurgence in the digital space is turning up the heat in the BJP camp. With Cambridge Analytica by their side, Congress might be hoping to counter PM Modi with strong social media presence. Comparatively, Congress’ online journey is very new, so, as of now we can only wait for time and digital data to tell is if Rahul will trump Modi in 2019.
But then again, Pappu Ji has one too many slips ups. Like accidentally entering a ladies' restroom in, of all the places, Gujarat, the land where it all started.