LG’s flagship G7 smartphone hasn’t seen the light of day but it’s already one of the most talked about devices.
LG’s flagship G7 smartphone hasn’t seen the light of day but it’s already one of the most talked about devices. The G7 was expected to debut at the Mobile World Congress that was held last month. However, the company had cancelled it citing that it was not a significant upgrade over the G6. A number of rumours were going around, including speculations that it will release around June this year and one of the variants will sport an iPhone X like notch.
Analysts suggest that LG might not go with a lot of experiments for the G7 and stick to tried and tested formulae. Surprisingly, this includes using an LCD panel for the display. This is a stark departure from the trend of flagship devices having OLED screens. LG was widely criticized for its P-OLED panel used on the LG V30 and Google Pixel 2XL.
LG is reportedly reverting to LCDs due to cost issues and not because of the backlash that they had faced last year. An OLED panel typically has more advantages over LCD panels such as not requiring a backlight layer and energy efficiency. A drawback of OLEDs is that they are expensive to produce.
The Investor reports that LG G7 will have an MLCD+ type of display which has 35 percent less power consumption and promises to be brighter. It is unclear if it can match the level of brightness of an OLED panel.
The switch to LCDs also raises questions over LG’s OLED manufacturing. Though LG is a big player in the large OLED screen market, it pales in comparison to Samsung in the small screen markets. LG was supposed to be Apple’s supplier but this seems unlikely now. Apple’s demand for OLED screens from Samsung has also gone down, hinting at the possibility of an LCD based iPhone next year.