Luxury fashion brand Burberry apologised for showcasing a hoodie with strings attached to it in the shape of a noose. The dress was put on a model at the runway of the London Fashion Week. The jacket and the noose received attention when model Liz Kennedy complained about it before the show, as per reports. Kennedy even took to Instagram and commented that the design resembled “a noose hanging from a neck out on the runway.”
Kennedy said that ‘suicide is not fashion,’ before explaining why she believed that the design was in bad taste. After Kennedy’s post, there was an uproar, forcing Burberry’s chief executive and chief creative officer to apologise. Marco Gobbetti, the chief executive of the company, stated that Burberry is ‘deeply sorry for the distress’ it had caused. Since then, Burberry removed the item from their collection and also removed all images of the outfit, as per reports.
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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.
Riccardo Tisci, creative director of Burberry, stated that “the design was inspired by a nautical theme, I realize that it was insensitive”. In her Instagram post, Kennedy mentioned that the sight of the noose made her feel ‘triggered’ since she’s dealt with suicide in her own family.