These days, a public figure who does not use social media platform misses out on a lot. Especially politicians, they not only find it useful to update followers about their activities but Twitter, in specific, has also become a popular tool for them to interact with common people, fellow politicians as well as counter opponents. Most of the country's leading politicians are already active users of the micro-blogging site. Former UP Chief Minister and BSP leader Mayawati is the latest to join the bandwagon.
As we are in proximity to the upcoming 2019 elections, leaders are emphasising more on forming strong connect with the laymen. Is Mayawati joining Twitter a decision in the same drive? At the same time, social media is instrumental in enhancing appeal to the youngsters; something that every party is concentrating on, right now. Lalu Prasad Yadav's son and RJD leader Tejaswi Yadav, who met Mayawati for a meeting in Lucknow and requested her to explore the platform, welcomed her with a tweet.
Compared to other political parties, BSP is not known for strong communications using the internet or frequent press meets. With their supremo joining Twitter, the scenario will hopefully change.