Just when you thought that you’ve mastered the word economy of 140 characters, Twitter increases the character limit! After a global test, 280-character tweets will be available to a lot of users around the world. Twitter will allow longer tweets in every language except in Chinese, Japanese, and Korean, which will still stick to the 140-character limit.
According to Twitter, Asian languages can accommodate more thoughts into fewer characters. For example, the average length of a tweet in Japanese is 15 characters.
Tweets are known for their brevity and hence, limited their character count to 280. In the 140-character limit, 9 percent tweets hit 140 characters. However, in the global test of expanded tweets, only 1 percent of tweets hit 280 characters. Twitter said in a blog post, “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before.”
The move to expand the character limit might prove risky as the fast-moving, real-time nature of the site, will allow users to post more expansive content where they once might just have posted a few words and a link.
Twitter’s global test revealed that most people who had 280 characters during the test period didn’t use the extra characters; only 5 percent of tweets sent during the test period exceeded 140 characters and just 2 percent exceeded 190 characters.
“Your timeline reading experience should not substantially change,” Twitter said. “You’ll still see about the same amount of tweets in your timeline.”
Twitter, staying true to its quirky humour, welcomed the decision made to add more real estate in their own way.